1. Choose an e-mail marketing company and send out monthly e-mail blasts. Send your blasts on the same day and customers will look forward to receiving them. We use www.EmailContact.com because it offers lots of templates and it's easy to use.
2. Include coupons in some of your e-mail blasts. Make sure your coupons have an expiration date – this will help you measure how well that particular coupon worked for you.
3. Add a "Forward to Your Friend" link to every promotional and marketing e-mail message you send to customers.
4. Create a weekly Bag Stuffer and hand one to every single shopper. DO NOT pre-stuff them in your bags – they never get read if you do that! Some weeks use your Bag Stuffers to advertise specific product or events, other times create a monthly calendar that's loaded with in-store goings-on.
5. Make a list of all the services and conveniences you provide and build a "Brag Sheet". Print it on the back of your weekly Bag Stuffer, add it to your website and e-mail blasts. You can also turn it into a big sign to hang near the checkout counter. Soon you'll begin to hear shoppers say, "I didn't know you did that!"
6. Keep an eye on QVC and HSN and the infomercials on television. Each time they feature a product that you sell, hang "Same As Seen on TV!" signs over that product in your store.
7. Make your own "radio" advertising campaign. Play it over the intercom system and use it as your telephone on-hold message.
8. Contact local medias and pitch stories about your store, product lines, services, in-store events and promotions, charity events, your people, trips to trade shows, and more. 80 percent of the stories in local medias come from a press release, so send one for each legitimately newsworthy thing you do in your store.
9. Contact your trade associations and ask to be put on their Reporter Referral List. Who knows? You just might end up on national TV!
10. Collect customer testimonials and add them to your e-mail blasts, newsletters, website, and other marketing materials. Customer quotes are also great additions to your in-store signing program. A customer testimonial is 10 - 20 times more powerful than what you have to say about yourself!
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1 comments:
Great Post. Very sound advice for anyone wanting to build buzz. I'll add an #11 (or maybe it's continuation on #1) with opt-in email blasts. Research has shown recently that people are responding well to this feature, spending more time on opt-ins, and looking forward to more blasts from the companies they sign on to. We wrote about the study in our own blog: http://www.heilbrice.com/blog/uncategorized/dont-be-afraid-of-e-mail/
Thanks for the tips!
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